Collaborating with global connections is important, there is just so much creativity out there. Broadening that perspective helps initiate new ideas.
Mayi de la Vega
Mayi de la Vega, Founder and CEO, ONE Sotheby’s International Realty
Cuban-American real estate powerhouse Mayi de la Vega is the Founder and Chief Executive Officer of ONE Sotheby’s International Realty (ONE SIR), a Sotheby’s International Realty affiliate and the leading luxury brokerage firm in Florida’s East Coast. A visionary leader, de la Vega founded the firm in 2008, during the depths of a global economic recession. Under her leadership, the company has flourished to twenty offices. Backed by a global network that spans 23,000 associates in 70 countries and territories. Currently ranked as the Top Real Estate Brokerage in Miami and recognized as one of the top ten highest producing Sotheby’s International Realty affiliates worldwide, ONE SIR produces an annual sales volume of more than $4 billion.
Distinguished as an industry leader, de la Vega along with her son, Daniel de la Vega, the current President of ONE SIR, continues to expand across Florida’s East Coast. ONE SIR’s development division holds the majority market share of luxury condominiums above the two-million-dollar mark. With 20 exclusive new developments in Miami-Dade, Broward, Palm Beach and Treasure Coast counties, ONE SIR drives over $3.1 Billion worth of real estate inventory.
De la Vega’s expertise has allowed her to harness the prestigious reputation of the historic Sotheby’s auction house to the benefit of ONE SIR agents and clients. That includes positioning ONE SIR’s listings for maximum exposure among the elite clientele at global events from New York to Hong Kong and Moscow.
With a wealth of experience in the industry and a series of record-breaking achievements, de la Vega prides herself in driving the evolution of real estate, with agent success as its #1 goal. ONE SIR is recognized as an industry leader launching new technology, tools and campaigns that create a competitive edge for its agents. In the recent crisis in the wake of COVID-19, de la Vega’s vision helped ONE SIR launch an award-winning new website, marketing and tech tools that helped agents stay productive, shifting to a robust digital presence with more productivity and impact.
De la Vega is an avid art collector and dedicates time to traveling the globe as the company’s brand ambassador, while marketing Florida’s East Coast as an international, cultural mecca. She is an honored contributor to the community through her support of charitable, philanthropic and educational programs. De la Vega is a Board Member of Casa Cuba at Florida International University, part of the Toqueville Society of United Way and involved in the Cisneros Fontanals Art Foundation. She served on the Foundation Committee for Nicklaus Children’s Hospital, The Board of Trustees for FIU, and as a “Guardian Angel” for Jackson Memorial Hospital. Most recently, de la Vega spearheaded the company’s Love as ONE campaign, bringing a positive outlook and inspiration in the face of adversity, tirelessly fundraising to support local families in need. She currently resides in Miami Beach, Florida.
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HOW MAYI DE LA VEGA FOUND SUCCESS IN SOUTH FLORIDA’S LUXURY REAL ESTATE MARKET
My story begins like many Miamians. My family fled Cuba when I was three years old, along with hundreds of thousands of other exiles in hopes of a better life and future. I don’t remember much about my homeland, but I have vivid memories of acclimating to our new lives in America. My family settled in a small apartment, and as a child I would tag along with my mother as she cleaned offices. I remember we only had enough money to take the bus one way from the grocery store and my father would sing the whole way home to keep us entertained. A professional baseball umpire in his former life, he had to start over with nothing.
WHO’S WHO WOMEN OF INFLUENCE
With Covid now, what’s your biggest challenge to balance personal life and running a business?
When the business environment started to shift in the wake of COVID-10, my focus went to the almost 1,000 ONE Sotheby’s International Realty agents that needed our team’s support. Our team’s every thought was about leveraging our technology and tools to keep our agents productive. We reinvented the business in a matter of weeks, boosting our virtual marketing efforts, launching seven new tech tools in less than 90 days. We promoted more marketing content than ever, and communicated on a daily basis with agents. I am so proud of our agent’s resilience during this time and I know this experience is makings us smarter and stronger for the future.
MIAMI MAGAZINE: VISION QUEST
The future looks bright for ONE Sotheby’s International Realty founder Mayi de la Vega. Having been in real estate for a quarter of a century, Mayi de la Vega (mayidelavega.com), founder and CEO of ONE Sotheby’s International Realty, has developed a sixth sense for success. So when she says the resale of luxury single-family and con markets in South Florida are on an upward trend, people listen. “We have experienced a bit of a slowdown due the the economic issues in Latin America,” she explains. “but we’re very bullish about 2019.” De la Vega established ONE SIR in 2008 during one of America’s worse recessions, quickly bringing along her son Daniel on board as the managing principal broker. Today is he is the company’s president, and ONE SIR has become a leader in new development condo sales and single-family homes over $1 million.